SEARCH ENGINE OPTIMIZTION SEO (On-Page)
1. Research of keywords with google planner
2. How subdomain should be selected
3. How to Name pages & folder.
4. Naming image, image title, creation.
5. What are meta tags?what is meta description ? how to insert keywords in meta tags? Author , country & robots.
6. Redirection tags
7. What are heading tags? (h1-h6)
8. What is content writing ?
9. Natural seo based content writing
10. Anchor link & link title.
11. Robots.txt file creation & its use.
12. Xml sitemap creation.
14. Tracking tools for site ( how to use google analytics & webmasters)
SEARCH ENGINE OPTIMIZTION SEO (Off-Page)
1. what are backlinks? Why backlinks are important? How to get backlinks ? what is difference between do follow & no follow backlinks?
2. What is page rank ? what is google page rank? How to increase page rank ?
3. Search engines submissions.
4. Directory submissions.
5. How to write article ? & article submissions.
6. How to write blogs ? & comment writing.
7. Classifieds postings , forum postings.
8. Business listings.
9. Social bookmarkings & social networking.
10. Rss feeds
Search Engine Aalgorithms
1. Understanding search engine algorithms.
2. How do search engine algorithms work.
3. Why a search engines needs to be updated ?
4. Penalties and recoveries of search engine.
5. Reasons to get your website penalized.
6. How to get your site optimized of google’s hummingbird algorithm ?
7. What is panda and penguin algorithms ?
8. What is google’s emd updates?
9. Recovery of your site from panda , penguin and emd ?
Social Media Marketing (SMM)
1. What is social media? use of social media in digital marketing
2. Trends about social media
3. Social media success stories
4. Tools
1. From objectives to roi.
2. Competitive research & analysis
3. Strategy presentation by participants
4. Participants to create fb marketing strategy for their organizations
5. Types of fb ads
6. Fb ads vs google adds
7. Importance of ctr ( click through rate)
8. Targeting & optimizing copy of your ad
9. Live fb communities
10. Community building on fb
11. Fb brand page orientation
12. Edgerank algorithm, what is importance of engaging targeted audience on fb ?
13. Creating brand ambassadors on fb
14. Leveraging fb insights for success
15. Fb marketing success stories
1. Understanding twitter
2. Pr on twitter, building brand, engaging customer through leadership.
3. Leaveraging lists, hashtagging & trends.
4. Influence measuring tools for twitter
5. Creating twitter marketing strategies
6. Twitter strategy framework (objectives to roi)
7. Creation of twitter marketing strategies
LINKED IN
1. Linked in leveraging for B2B
2. Overview of linked in
3. Lead generation through individual profiles
4. Lead generation for enterprise, company page , ads , api, groups
5. Profile makeover, answer , groups , status update recommendation
6. Discussions over Social media channel
7. Other sources (slideshare , pintrest , g+)
8. Open discussion on approach to leverage them
9. Measuring roi of social media
10. Guidelines
11. Significance of qualitative feedback
12. Roi measurement framework
13. Roi metrics dashboard creation
14. Roi measuring tools
15. Planning & creation of multi channel social media channels
16. Creating multi social media strategy
17. Resource planning
18. Inhouse vs outsource
19. Key competence
20. Tools